Lezette Young, founder of ChulaVie

The Story Behind ChulaVie

The Woman behind ChulaVie.

A few years ago, a friend asked Lezette to make a batch of sangria. At the time, she wasn't even a fan of the drink, but she was always drawn to the creativity of crafting cocktails and experimenting with unexpected flavors. Curious to see what she could create, she began exploring traditional Spanish sangria recipes, experimenting with ingredients and putting her own distinctive spin on a classic.

What started as an experiment quickly became something more. Lezette began sharing her sangria with coworkers, listening to their feedback and continually refining the recipe. Before long, people were talking about it, asking for more, and encouraging her to take her signature creation beyond her own circle.

That encouragement sparked a bigger idea: turn something she created for fun into a brand people could experience for themselves. And that is how ChulaVie began.

Today, Lezette continues to build ChulaVie with the same spirit of creativity, determination, and passion that inspired that very first batch, turning a personal idea into an award-winning brand.

From Idea to Brand

Lezette Young, founder of ChulaVie, featured on Legacy Makers

Lezette shares the full story behind ChulaVie and her entrepreneurial journey on the award-winning show Legacy Makers — exploring what it takes to move from an idea to a real business, from taking the first step to overcoming challenges, building a brand, and creating something with the potential to leave a lasting impression.

Legacy Makers goes beyond the traditional interview, highlighting the experiences, strategies, and lessons behind the journeys of accomplished entrepreneurs and leaders. For Lezette, it is an opportunity to share not only the story of ChulaVie, but the journey of turning an idea into something real.

Discover My Story

Naturally vibrant. Beautifully balanced.

Rich, fruit-forward flavor without artificial sweeteners or added fruit juice.

Made for Good Company

A beautifully crafted sangria for the moments that matter most.

Made for the Moment

Because every moment deserves a beautiful pour.

The ChulaVie way

A little more color. A lot more connection.

We believe a great bottle does more than fill a glass. It sets the tone, opens the conversation, and gives the moment a reason to linger.

Pour generously. Stay awhile. Make it ChulaVie.

Find your next bottle.

Bring ChulaVie to the table and make room for the good kind of unplanned.

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