The ChulaVie Journal
The ChulaVie Journey
A candid look behind the scenes of building ChulaVie, from the struggles and unexpected lessons to the questions and conversations shaping my journey in the beverage industry.
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4 posts
Entertaining
How to Host a Gathering Worth Remembering
The best gatherings are not about perfection — they are about intention. Here is how to create an evening your guests will talk about long after they leave.
•4 min read•ChulaVie
#hosting tips#entertaining#dinner party
Industry Insights
The 3-Tier Alcohol System: A Challenge for New Brands
Examining the legal paradox that can keep innovative alcohol brands from reaching the shelves and consumers they serve.
•6 min read•Lezette Young
#three-tier system#alcohol distribution#emerging brands
Industry Insights
The Dilemma of Quality
When excellence meets resistance, premium brands must keep making the case for craftsmanship, authenticity, and a better pour.
•6 min read•Lezette Young
#premium sangria#quality#retail
Founder Stories
A Sip of Resistance, A Bottle of Vision
From a kitchen experiment to an award-winning premium sangria brand, ChulaVie is built on resilience, culture, and purpose.
•6 min read•Lezette Young
#founder story#premium sangria#Black-owned business